Trade show booth checklist

Before setup

• Confirm access window, loading route and stand number.
• Check exhibitor passes, parking or freight arrangements.
• Know which items must be on the stand before opening.

During setup

• Check stand furniture and ordered services against the booking.
• Test power, screens, devices, demos and internet access.
• Place the main message where it is visible from the aisle.
• Scan every QR code from the final printed sign.
• Hide empty boxes and personal items without blocking access.

Ten minutes before doors open

• Walk into the aisle and look back at the stand.
• Remove clutter from the front edge.
• Put product sheets and lead-capture materials where the team can reach them.
• Confirm who is covering the first shift and first break.
• Open demos and charge devices.

During the show

• Keep the entrance open rather than forming a wall of staff.
• Restock high-use materials before they run out.
• Record next actions while conversations are fresh.
• Check devices and power banks at quieter points.
• Keep drinks, coats and bags out of the main visitor view.

At close and breakdown

• Secure lead data before packing equipment.
• Inventory samples and hardware.
• Use original packaging for fragile equipment.
• Confirm freight collection or vehicle access before dismantling critical items.
• Take notes on anything to change at the next event.